The pandemic pushed many organizations to become fully remote, and the experience has been better than many imagined. As a result, a hybrid working model that embraces the best of both remote and office-based work awaits many workers and companies on the other side of the crisis.
I think we’ll increasingly see more and more marketers examining their own biases in their efforts. Representation from different races and genders in marketing campaigns is becoming so much more important in our culture and will certainly cross over into the marketing realm. I see this affecting campaigns, targeting and even who we use as models in our advertising messages.
How do I pick the right business software? I use several different social media platforms. Should I use a Social Media scheduling tool? NCET’s panel of business and technology experts answer your questions in our monthly column.
In today’s COVID world, it’s difficult to find many certainties. But one thing that has stayed the same throughout the pandemic is the continued threat posed by phishing scams.
Many organizations have found a way to adapt to a remote work environment, which comes with an increase in cyberattacks and employees falling victim to phishing attacks because they can’t readily walk next door to management to verify an email purportedly from them.
Remote work has forced corporate leaders to change the way they manage their employees, according to Dr. Penny Pullan, author of “Virtual Leadership,” who outlined the new priorities modern-day leaders should be aiming for during her keynote session at Insider’s “Workplace Evolution” event.
Pullan said while the pandemic has forced companies to implement work-from-home options, she has been learning to adapt to remote work for over 19 years.
A large number of people dream about buying a business, yet only a small percentage actually do. According to an informal survey at our firm, it appears that less than eight percent of those who had intentions of buying a business ever did.
For such a big decision, a self-assessment should be made by those who think they want to buy a business.
At the top of the list, buyers need to take an honest inventory of their skills, knowledge and interests. Are they comfortable with interacting with the public or more content behind a desk? What are the technical skills or talents that they can incorporate into the business?
Businesses around the country have been slow to evaluate, or quick to assume they are ineligible for, the 2021 Employee Retention Credit. The result: a significant amount of cash is still being paid to the Federal government when it could remain with companies that need it.
It is time to bust the myths surrounding the 20201 ERC and highlight the most common misunderstandings.
How do people react when you offer to give them “constructive criticism”? What do you notice about their body language, tone of voice, and overall demeanor? Do they seem open, engaged, and eager to hear what you have to say, or do they seem closed-off, defensive, and like they are dreading the interaction?
People often brace for impact when others offer criticism, even if you call it “constructive.” Part of the reason is rooted in a simple exploration of the definition of criticism.
Naming your business is an important part of the startup process. There are numerous aspects to consider when it comes to naming your business, including creating a unique brand identity, name availability, and future viability. There is a good chance that if you’re starting a business, you already have an idea of what to name it, but here are a few things you should consider before doing so.
First, here are some tips when it comes to naming a business.